Bumbu

Bumbu is an ultra-premium craft brand of Caribbean rum and liqueurs that has achieved cult status worldwide. The brand is owned by the American corporation Sovereign Brands (founded by the Berish brothers), and global distribution is handled by one of the world’s largest spirits giants—the Pernod Ricard holding company. The brand stands out in the market for its unique concept, the “pirate” aesthetic of its massive bottles, and its smooth, sweet flavor profile.